Pride of Britain VS MTV Europe Music Awards.

Comparing the fashion sights at the Pride of Britain awards & the MTV Europe Music Awards was like comparing Blackpool to Coney Island. We want the tacky-'overdone' look, we embrace the devlishly daring and divine inspiration; we don't want a luke-warm slide show and a kiss me quick hat.

From Eva Longorias insanely monumental amount of changes (the hair!) to Kesha's cheap Ga-Ga immitation and Miley's mammary gland exposure, you couldn't fail to be be both amused and awe-struck at the array of style that just oozed energy and passion for the event.

My personal preferences;

Three. Socialite Hofit Golans wham-bam-thank-you-mam demure yet daring power piece from LFW label Falguni and Shane Peacock. She's always bang on the chic cash.

Two. Pop sensation Rihanna stole the show on and off the stage. Recently shedding her on the verge of tacky, blingy boldness with a twist of Topshop she has truly earnt her place as one of the 'Decades' Best Dressed Newcomers (Vogue). Her attention to detail in uncanny. Her Marchesa dress was a toile-triumph.

One. My ultimate is the newly-wed fash-forward. KP. She consistently left me green with envy at her clothing choices throughout the event, &does at most other events for that matter (whether it be a stylists work or otherwise). Dressed in Jeremy Scott paired with Sergio Rossi slingbacks, her outfit personified the spirit of MTV itself, a child of the 80s, slightly tacky but fucking cool.

Scott has also consistently left my imagination invigorated & whetted my 'wacky' penchant … my homage to the charismatic controversy magnet.

S/S 10

S/S 09

Jeremy Scott for Adidas Originals

Fast Food collection 2006