It's Katie Price, AKA Jordan. She's dumped a husband &gained a clothing brand. Day 22. Note, she hasn't actually mentioned the word fashion. Which in my calculations makes it another snore.fest brand rivaling Primark* in consumer appeal but adding an extra '0' onto the price tag.
Slipping into a belly-dancing slash gypsy-lee get up, I look into my crystal ball. &this is what I see;
You know the type. Umpa-lumpa, oddly back-combed bouffant & a pre-occupation with cloggy mascara (holler Snog Marry Avoid).
With the reason behind the name being that the site'll be updated on the 22nd day of the month (sweet Lord) I give it 22 months. &that's being generous.
*this is not to say I'm not an avid Primark fan.