It was a cracking song. At it's height of popularity I had pajamas & duvet set emblazoned with lyrics & wonderful 'flamey' visuals. Ah.
I went to Pure & Stitch last Sunday til Tuesday. With over 1,100 brands exhibiting across two impressive venues (Earls Court and Olympia) it was a tad overwhelming. Especially considering I felt like a recycling unit the amount of paper launched at me within 2 minutes of entering each venue.
Still, had a jolly, bustling time. Purpose was to have a scout around Stitch; the menswear trade show attempting to get on the international trade calendar. Reasoning being that I'm starting my own style advice site SUPERBAD, so it was a mixture of banter & research. I'd call it a recce for the next event. The various seminars of Ecommerce and the 'future of the internet and marketing' contributed to my snooping. Yet all work and no play made one a boring girl, so I skipped merrily to the WGSN and Drapers seminars; Trend Presentation with Drapers fashion editor Laura Weir: buying advice to boost profit from the AW11 trends. Buying and Range Planning
WGSN Trend Edit & Catwalk (x2) using pieces from brands exhibiting at Pure.
Zandra Rhodes and Eric Musgrave: an ode to Rhodes' lifelong love affair with textile (as well as plugging her new book and clothing/accessory range, which is, interesting)
There's an abundance of e-lit around so I shant natter too much. Here's a few visual snaps (comments from left to right correspond with images);
The lovely 1965 buses that shuttled attendees between Olympia and Earls Court. Quaint arrangement for Mina. The look was flirty, young 70s with a burst of florals demanding a picnic on the lawn.
The one, the only Zandra Rhodes presenting her new book (all pre-74 prints) and her new collection (this was the best of a bad bunch (sorry Z))
Steve Spear interviewing buyers from large companies, to start up boutiques. Absorbing.
At the WGSN Trend Edit presentation, Lorna Hall noted those emerging for AW 11/12;
Faux Real - think texture, angular shapes, conspicuous embellishment and deadened metallics with sheen
Your Space - strict etiquette of the 30s, colour blocking with a palette of grey, khaki and toasted reds. (very Marc by Marc)
*
360 Degrees - futuristic technology fused with ancient traditions; vagabond appearance (!) think Westwood, knitted and fur/knitted overlays (below), grecian twists and drapes (below)
Plus a few brand collection pieces that caught my (easily distracted) eye.
I spy with my little eye, something beginning with M. Yes, Mark Hayes was there, presenting a 'how to beat the high street' presentation. I felt it was a little under prepared and his choices were slap-dash. I got the jist though. My he's short (and tangoed). Which leads me to my final note on the event; all the speakers were jut that. Short. Small packages & all that.
Oh & a round of applause to Pure for their organisation, precision and success of an event (I couldn't have functioned without the 'What's on?' sheet).
* this model was quite possibly the sourest grape of the entire span. Not even a hint of a smile.